The short answer: decide about the voice first
One question settles this, and it is not price. Do you want a voice talking over your listing photos?
vProp is built around that voice. Its standard video takes your photos and the property address and returns an AI written script, an AI voiceover and captions, auto edited into scenes, for 10 credits. Our output has no voice in it at all. We render a silent cinematic cut: AI camera motion on the hero shots, empty rooms staged inside the render, an address and price lower third pulled straight off the listing, and music under it. One file you can drop into the MLS video field, a Reel, a YouTube upload and a Facebook ad without clearing a single spoken word.
So pick on narration. If you want the house narrated, vProp does that and we do not. If you want a finished, postable cut of the property with nothing in it that can go out of date by Friday, that is the thing we make. Every vProp figure below was read off their own pages on 31 October 2026, and every figure about our product off our pricing page and codebase.
What each one hands you
vProp's standard video
Per vProp's own pricing page, a standard video is 10 credits and includes an AI generated script, captions, music and multiple auto edited scenes. You can use a ready made voice or your own, and their FAQ mentions using your own avatar. A Cinematic Walkthrough, described on the homepage as a movie style tour that moves through the home room by room, is 15 credits. A 4K upscale is 5 more credits per orientation, and the FAQ prices portrait and landscape together at 10. Virtual staging is bundled into the packs rather than priced per room. New accounts get 50 credits with no card, and free plan videos carry a vProp watermark. The homepage says a video takes about five minutes.
That is a coherent product with a clear idea of what the agent wants, which is a video that talks.
What we render
Our base render is 18 credits. That buys the widescreen cut running to about two minutes, the address and price lower third, library music and hosting. On top of that, AI camera motion is billed per hero shot at 7 credits, and we put it on about two in five of your photos automatically, with a manual ceiling of every photo in the listing if you want to pay for it. Virtual staging is 1 credit a room. A vertical 9:16 cut for Reels and TikTok is 6 credits, a square 1:1 feed cut is 4, and an AI composed original score written for that specific video is 4. A single job takes up to 30 photos. Everything renders at 1440p, so 2560x1440 widescreen and 1440x2560 vertical.
Our pricing page puts a typical listing video at about 86 credits. Those are not comparable units with vProp's 10, because they are not the same object. Ten credits buys a narrated auto edit. Eighty six credits buys a two minute cut with eight hero shots actually moving, six or seven rooms staged, and a lower third carrying the real address and the real price.
The import is the part agents notice first. Paste a Zillow or Redfin listing URL and we pull that property's gallery, scoped to the one property. That scoping is not a detail. A Zillow detail page carries thumbnails of eight nearby homes and twenty similar listings on the same photo CDN, and a naive scrape of one real page we tested returned 1,111 CDN hits against 31 actual gallery photos. Importing somebody else's kitchen is a worse failure than importing too few photos, so the parser reads that listing's structured payload rather than sweeping the page. Photo upload works too.
Narration is the one part of a video you cannot quietly fix
This is the real argument and it has nothing to do with taste.
Everything in a listing video is either in the pixels or in the audio. Things in the pixels can be swapped. Things in the audio are a performance, and changing one word means generating the whole thing again.
Consider the ordinary life of a listing. The price drops after nine days. A room gets measured properly and it is a den, not a fourth bedroom. The listing goes pending, comes back, and you want it live again with the language fixed. If the price and the room count live in a spoken script, the file is now wrong and your fix is another render. On vProp that is 10 credits, or $12 if you are on Premium and buying an extra video. If they live in a lower third rendered from the listing data, you change the data.
We also keep a 30 day window after a render finishes in which you can change a finished video and re-render it for the render cost rather than paying for the whole job again. The staged rooms, the motion clips and the mirrored photos are held for exactly that long specifically so a cheap edit stays possible. A narrated video has no equivalent, because the expensive part of a narrated video is the narration.
We have written before on whether a listing video needs a script at all, and the position there is the same one that shapes the product: if a person is on camera, write a script, and if the video is built from listing photos, the words are usually making it worse.
Every line the script writes is advertising with your name on it
An AI script is not neutral copy. It is a statement about a property, made in the course of selling that property, and the responsibility for it lands on the licensee.
Article 12 of the 2026 NAR Code of Ethics requires REALTORS to "be honest and truthful in their real estate communications" and to "present a true picture in their advertising, marketing, and other representations." Standard of Practice 12-10 extends that to internet content and images, and names "manipulating... listing and other content in any way that produces a deceptive or misleading result" and "use of misleading images."
Fair housing reaches further than the ethics code, and it reaches speech specifically. 24 CFR 100.75, the regulation on discriminatory advertisements, statements and notices, says its prohibitions "shall apply to all written or oral notices or statements by a person engaged in the sale or rental of a dwelling." Oral is in the text. A generated script that describes who a neighborhood suits, or who would love this home, is the exact failure mode that regulation exists for, and a model that has been asked to make a house sound appealing is not a model that is thinking about protected classes.
None of that makes narration unusable. It makes it a review step. Every listing, you read a generated script closely enough to catch a fair housing problem and a factual overstatement before it goes out with your license number attached. A silent cut has no script to read, which is not a small operational difference when you are running six listings.
The MLS video field is where a voice gets expensive
Here is the fact that decides this comparison for a lot of agents, and it is one no roundup in this category covers.
Most MLSs require the tour or video attached to a listing to be unbranded, and several of them address narration by name. SmartMLS allows an agent to be present in and narrate their own virtual tour, but only "provided they do not mention their name or that of their office (or any other branding information)," and warns that if the video "markets anything... or anyone (agent, broker, builder, lender, etc.) but the property, it will be taken down from the MLS as a violation." Hawaii Information Service is stricter: its MLS rule 3.05(b) says a tour "shall only contain depictions of the physical characteristics of the listed property," bars "inclusion of marketing or promotional messages or contact information," and prohibits pictures of persons, which is worth knowing before you put an avatar presenter in front of a house.
So a narrated cut is MLS eligible right up to the sentence where the voice says who is selling the home. That is a sentence an AI writing agent facing marketing copy is quite likely to produce, and if it slips through, the video is removed rather than flagged. If you are not clear on which field takes which version, the branded versus unbranded tour rules are the place to start.
Two MLSs are not every MLS, and we are not going to tell you this is how "most" boards read. Check your own rules. But the shape of the risk is the same everywhere: a silent file cannot say the wrong thing, and an audio track can, once, permanently, in the version you already syndicated.
What a listing actually costs on each
vProp's packs are $19 for 10 credits, $85 for 50 and $150 for 100, usable for 12 months from purchase. At pack rates a standard video works out at $19, $17 and $15. Premium is listed at $36 a month billed yearly, $432 for the year, for 30 credits a month, which they describe as up to 3 standard videos with extras at $12 each, and subscription credits roll over up to three months.
Ours: Agent is $49 a month billed annually, $588 for the year, for 190 credits, which the pricing page puts at about 2 videos a month. Office is $199 a month billed annually, $2,388 for the year, for 780 credits and about 9 videos. Monthly billing is $59 and $239. Top up packs start at $20 and come down to about $0.26 a credit at the largest size, which lands a typical video around $22 with no subscription at all. Every new account starts with 120 free credits, no card, enough for a full 30 photo video with motion, carrying a small watermark until you activate. Accounts created during our Beta get 50% off any plan for a year, applied automatically.
The structural difference in those two paragraphs is metering. vProp charges 10 credits for a video whether the house has 8 photos or 30. We bill the render, then the motion shots and the staged rooms the particular house needed, so a three bedroom condo with nine photos bills as a three bedroom condo. You can also see the 2026 pricing and feature guide for AI listing video tools for where both of these sit against the rest of the category, and real estate video software compared for the wider field. Our comparison against Reel-E covers the other tool agents weigh us against most often.
Worth a sanity check against what agents actually spend. NAR's 2026 REALTORS Technology Report, published 22 September 2026 on 1,200 agent responses, found about half of agents spend $50 to $500 a month on technology in total, with 22% above $500. Both products sit inside that budget.
Where vProp is the better buy
Two places, said plainly.
It is cheaper per finished video at every tier, and the gap is not trivial at volume. And it returns both a portrait and a landscape version from one project without a plan step up, where our vertical and square cuts and our composed score start on Office. If you are a single agent whose entire distribution plan is Reels and you have no interest in the MLS field, that gap is real and you will find it in five minutes.
Which one to pick
Want the house narrated, in Spanish, or presented by an avatar? vProp. We do not build that and we are not going to pretend otherwise.
Want one file that goes in the MLS video field, on Zillow, into a Reel and into an ad with no audio to clear and nothing to review? Us.
Vacant or half furnished listings? Us. Staging happens inside the render at 1 credit a room rather than as a separate product you buy and then have to get back into the video.
Listings that reprice, relist, or need the language corrected after the fact? Us, because of the 30 day re-render window and because the price is a lower third rather than a line of dialogue.
Higher end listings? Us, or record your own voice over our cut. A synthetic voice reads cheap to a buyer who can afford the house, and a silent cinematic cut with a real score does not.
Two or three listings a year? Us, on top up credits, no subscription. You can see what a listing video costs in credits and start on the 120 free ones before you decide anything.
Frequently asked questions
Does ShowcaseVideos.ai do AI voiceover?
No, and that is a decision rather than a gap. The output is a silent cinematic cut with music, an address and price lower third, and on screen stats. If a listing needs a voice, record your own over the finished file.
How many credits is one video on each tool?
vProp charges 10 credits for a standard video and 15 for a Cinematic Walkthrough, flat, per their pricing page. We charge 18 for the base render plus 7 per AI motion hero shot and 1 per staged room, which our pricing page totals at about 86 credits for a typical listing.
Which one is cheaper per video?
vProp, at every tier. A standard video runs $19 down to $15 on packs and about $12 on Premium. A typical video of ours runs about $22 to $27 depending on plan and billing. The two files are not the same length or production, so compare the outputs before the numbers.
Can I put a narrated video in the MLS video field?
Usually yes, as long as nothing in the audio identifies you, your office or anyone other than the property. SmartMLS permits agent narration on exactly that condition, and Hawaii Information Service restricts tours to depictions of the property's physical characteristics. Read your own board's rules, because they differ and removal is not always preceded by a warning.
Does vProp import from a Zillow or Redfin URL?
Their pricing page describes starting from uploaded photos plus the property address, and their own comparison writing mentions pasting an MLS URL, so treat listing URL import as something to confirm with them directly rather than assume. We import from Zillow and Redfin listing URLs, and from photo upload. We do not claim to read an arbitrary MLS link.
What resolution do the videos come out at?
Ours render at 1440p, which is 2560x1440 widescreen, 1440x2560 vertical and 1440x1440 square. vProp offers a 4K upscale for 5 extra credits per orientation.
