September 14, 2026
Running a Listing Video as a Facebook Ad: Budget, Targeting, Reality
What a $50 to $100 budget really buys on a listing ad, the housing special ad category rules from Meta's own docs, and which video cut fits each placement.
Blog
Practical guides on turning listing photos into video, choosing the right format for every platform, and marketing a listing well.
New posts as they go up, covering the specific questions agents run into making and marketing a listing video.
September 14, 2026
What a $50 to $100 budget really buys on a listing ad, the housing special ad category rules from Meta's own docs, and which video cut fits each placement.
September 13, 2026
A 72-hour open house promotion plan: one render on Wednesday, five scheduled posts through Sunday, with exact times, assets and captions to copy.
September 12, 2026
A repeatable weekly system for listing Reels: three cuts from one photo set, hooks built for reshares, and what the render actually costs.
September 11, 2026
Yes, but only in the Zillow Showcase carousel: 120 seconds max, one video, no watermarks, delivered via Aryeo. The 2026 specs and what they mean for your file.
September 10, 2026
What MLS rules actually say about branded and unbranded listing video, quoted from CRMLS and Stellar MLS, plus how to export both cuts from one project.
September 9, 2026
NAR's own agents went from 47% to 26% on whether staging sways most buyers. What the 2025 survey and the one controlled experiment actually show.
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